The search to find Miss Tourism Ghana UK (MTGUK) and celebrate Ghanaian tourism and heritage takes on an exciting twist next month (11 August) with leading influencers from across Africa tipped to attend the pageant event.
Miss Tourism Ghana UK, organised by Ghana Society UK, is a replica of Miss Tourism Ghana organised by Miss Tourism Ghana Organisation, Ministry of Tourism and Ghana Tourist Authority.
Launched in 2012 and now in its third edition, the event has been the culmination of months of scouring the UK to find women with Ghanaian heritage – aged between 18 and 25 – that best represent Ghana’s 10 regions.
Under the ‘Bra Ghana’ (Come to Ghana) banner, this 2018 edition of MTGUK aims to encourage the ambassadorial spirit in pageant contestants so they can positively promote Ghana’s tourism programmes in the UK.
In the run-up to the pageant event, contestants will be mentored by a professional coach to undertake the promotion of traditional culture through advocacy, traditional clothing photo shoots, runway shows and speeches on Ghana tourism. On the night of the finals, contestants will be individually assessed by a panel of judges on their overall performance and suitability for becoming the next queen.
The pageant, which takes place at Clayton Crown Hotel, Cricklewood north London, also seeks to enhance each contestant’s inner and outer beauty, promote self-confidence and a passion for excellence. Activities include a trip to Ghana, a calendar photo shoot in the country’s tourist locations; promotion of health and beauty products and modelling contracts with leading London agencies, a modelling campaign with a top jewellery brand, and personal brand development with a top London brand developer.
MTGUK seeks to celebrate the notable achievements of prominent Ghanaian women in education, culture, leadership, independence, global peace and humanitarian work as well.
“Miss Tourism Ghana UK continues to celebrate the rich culture and heritage of Ghana through new generations of talented young women,” said Maria Lovell, CEO of MTGUK and The Ghana Society UK. “And this year’s event is no exception. This year’s pageant seeks to groom and empower young Ghanaian women living in the Diaspora to stand tall to help promote Ghana’s tourism and culture to the world.”
Helen Ansah was crowned last year’s MTGUK Queen. She represented Ghana at tourism programmes in the UK, Germany and Ghana and has also raised awareness for youth empowerment. MTGUK will be supporting the World Child Cancer Campaign to raise awareness for childhood cancer in Ghana.