China Town Hosts African Fashion Showcase


Chinese and African cultures are set to collide in an explosion of colour, couture and cuisine as Fashion4Africa descends on China Exchange UK to showcase the best in African fashion in China Town.

The one-day boutique-style Pop-Up event, on Friday 27th July, featured the work of 12 independent businesses with designs spanning the African continent in Soho’s West End. Bold statement necklaces inspired by the rich continent will be on sale alongside ethical textile home products featuring Kuba art from the Democratic Republic of Congo (DRC).

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“Fashion4Africa will be rekindling its contemporary African Pop Up with venue host China Exchange,” said Fashion4Africa Founder and Director Anna Njie. “The aim is to promote celebrate the entrepreneurial spirit of African designers, retailers and artisans and show another side of Africa.

“What better way to do that than in London’s cosmopolitan city in one of its most vibrant areas of commerce and culture – China Town, in the West End,” she added. “This area has its own micro-economy and is a natural hub for tourists visiting the city.”

Entry is free and doors open from noon to 6 pm at the China Exchange, 34 Gerrard Street. From 6 pm – 9 pm, there is a chance for visitors to network and enjoy an evening of entertainment, Africa food and drink, and a mini fashion presentation featuring award-winning models, talented designers and a well-renowned judging panel.

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